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by Kevin Rex August 08, 2019

The CBD Beauty Products Green Rush

With the passage of the Agricultural Improvement Act of 2018 (aka the “2018 Farm Bill”) a massive influx of hemp infused products rich in cannabidiol (CBD) has hit the marketplace in the US.  There’s an ongoing flood of new CBD-Rich hemp brands emerging every week and the range of products being infused with hemp has grown exponentially since December of 2018.

In the past few years, CBD has largely been seen as the second most popular phytocannabinoid (a class of chemical compounds produced by plants such as cannabis, echinacea, and ) behind tetrahydrocannabinol (THC) and was often inhaled or vaporized.  However, today you can find CBD-Rich hemp (cannabis legally defined as under 0.3% THC) infused in nearly everything such as tinctures, transdermal patches, sweets and candies, pet treats, makeup, mouthwash, other foods like sports drinks and mouthwash, and more.  In particular, the use of CBD in topical beauty products has significantly grown in popularity, and many consumers and practitioners are turning to these CBD-Rich lotions, salves, and massage oils to reap the many potential benefits of topically-applied hemp.

With this explosion in interest and availability of CBD hemp products comes a lot of confusion as well.  Any new and highly-popular consumer products market will see both dedicated players with a true focus on the quality of what they produce and a focus on the health and wellness of the end user as well as fly-by-night companies that are more focused on making a quick buck off a new trend, only to then move on to the next one.  This growing CBD industry has proven to be no different.  


Know Your Source

In the US, consumers today have access to an incredibly broad variety of CBD-Rich hemp products.  Some offerings contain whole flower traditionally produced extracts. Others are made with added CBD isolate, which excludes all of the other potentially beneficial constituents of the hemp plant such as other cannabinoids (CBC, CBG, CBN, trace amounts of THC, etc), terpenes, flavonoids, and a variety of other elements that many believe work together to impart even greater health benefits through what’s known as the entourage effect.  Some of the products on the market today that are claimed to contain CBD have even been found to not contain any CBD at all, have significantly different quantities than are indicated on the label, or may contain other adulterants such as potentially dangerous synthetic cannabinoids or even pharmaceutical drugs!

With this broad range of approaches to extraction, manufacturing, and product quality it’s critical that consumers, retailers, and practitioners educate themselves about what it means for a product to contain CBD, how to vet the source of the CBD used, and the effects that CBD can have on the body.  


Hemp Extracts vs. CBD Isolate vs. Hemp Oil

To get the greatest variety of the beneficial constituents from the hemp plant, your best bet is to focus on products that contain full spectrum hemp extract.  Full spectrum hemp extracts are made by extracting and concentrating hemp flowers. They contain the highest number of elements responsible for the potential healing benefits of hemp, such as cannabinoids like CBD, CBG, CBC and naturally occurring trace amounts of THC; vitamins and minerals like vitamin A, D, E, calcium, magnesium, and phosphorus; essential fatty acids; and polyphenols (antioxidants used by many for anti-aging properties).  

Another beneficial form of hemp extract on the market is hemp oil, which almost exclusively refers to hemp seed oil extracted from only the seeds of this incredible plant.  If you’re seeking the potential benefits that CBD and other phytocannabinoids may have to offer, you’ll find virtually none of them in hemp seed oil. Hemp seed oil can still be great for your skin, but it does not contain more than trace amounts of CBD and other phytocannabinoids.

Many manufacturers also choose to include only CBD isolate in their CBD products.  CBD isolate chemical compound that contains roughly 99% CBD—all of the other constituents of the hemp plant have been stripped from the final solution, often times using hydrocarbon solvents, with goal of ensuring that only CBD remains.  This is very much a pharmaceutical-type approach, and while CBD products that are made with CBD isolate may still provide many great benefits, they lack the full spectrum of ingredients that may provide the greatest range of benefits when infused into health and beauty products.


Whole Plant Nourishment for Your Skin

Full spectrum hemp extract can provide a myriad of potential benefits to help keep your skin healthy, soft, clear, and looking young.  

Acne: Acne is one of the most common skin problems faced by adolescents and adults.  Almost everyone will suffer from acne at some point in their lives, whether it’s temporarily as they enter adulthood, or on a long-term basis throughout their lives.  A study in 2014(1) found that CBD may reduce the rate at which sebocytes produce sebum, an oily substance that is believed to be one of the causes of acne. It also found that CBD may have properties that reduce inflammation in sebocyte cells, which can prevent inflammatory cytokines from being produced.  Cytokines are another factor believed to cause acne. Another study in 2016(2) found that Cannabis sativa may have antibacterial and anti-fungal properties.  Both bacteria and fungi are believed to be leading causes of acne. 

Anti-Aging and Wrinkles: Free radicals are known all to well as antagonists against youthful skin, and their presence contributes to the effects of aging skin and formation of wrinkles(3).  Full spectrum hemp extracts contain antioxidants, which can break down free radicals and may reduce the effects of aging on your skin, while also reducing the formation of wrinkles.

Soothing Irritated Skin: Ongoing scientific research into CBD and other phytocannabinoids found in full spectrum hemp extracts continues to indicate that these chemicals may have powerful anti-inflammatory properties(2).  One of the most common causes of irritated or sensitive skin is inflammation. Full spectrum hemp extracts found in lotions, massage oils and salves may have incredible soothing properties for sensitive skin!

Moisturizing and Nourishing: The essential fatty acids found in full spectrum hemp extract(4) have been used by dermatologists to help nourish and moisturize skin.  In particular, omega-6 and GLA fatty acids supply added moisture to the skin, helping to protect against damage and irritation.

More than Just Hemp:

Sun God Medicinals manufactures a variety of topical full spectrum hemp extract-infused products, including massage oils, salves, and lotions.  These products are often infused with additional supporting herbs and essential oils like chamomile to soothe the skin, clary sage to soothe skin and aid in wound healing(5), lavender to provide additional antioxidants and support the inflammatory response(6), vitamin E as a powerful antioxidant(7), and more.  We believe that whole plant, root, and flower extractions provide the most powerful skin care nature has to offer. 


  1. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4151231/
  2. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4740396/
  3. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3299230/
  4. https://www.ncbi.nlm.nih.gov/pubmed/24934168
  5. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4360007/
  6. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5878871/
  7. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4976416/


Kevin Rex
Kevin Rex


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